Hay day

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trang chủ » mobile Marketing » di động Games » Hay Day Monetization: How This Farming trò chơi Got to $1.15B in Revenue


Remember when farming games were a big khuyễn mãi giảm giá a couple of years ago?

Well, one of them remained quite successful to this day – Hay Day.

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One of the things that makes this game profitable in the sea of other similar games is its well-thought-out monetization.

Developers behind Hay Day monetization phối a great example for all game developers to follow, so let’s analyze it.

How Successful Is Hay Day?

Hay Day is brought khổng lồ us from a factory of super successful games like Clash of Clans và Boom Beach – Supercell.

The game falls into the casual & simulation genres. It simulates a farm và comes with simple gameplay và a casual kiến thiết. And it’s no secret – the market in these genres is very crowded and competitive.

Remember Farmville that you could only play on Facebook? Hay Day was Supercell’s successful answer to it in the size of a mobile game.

And here’s just how successful.

Unless stated otherwise, the data in this article comes from an internal source. 

This game first appeared in 2012, and it didn’t take long for it to lớn hit the top charts. For this game, năm trước was the year. This year alone brought $268.55 million to lớn the game. For comparison’s sake, in 2020, the game generated ‘only’ $94.77 million.

However, Hay Day is not one of those games that got their 15 minutes of fame và then disappeared. Yes, after its tremendous success in năm trước và 2015, the numbers decreased. Yet, the game has been maintaining a really decent revenue stream over the years.

To this day, the game got 327.26 million worldwide downloads. The revenue numbers are equally impressive – it made a total of $1.15 billion over the past eight years!

The US players seem khổng lồ be most inlớn farming, as they Cosplay for the biggest part of the game’s revenue – 37.1%.

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One of the things that helped this game become so successful was its user acquisition strategy. Supercell created many memorable Hay Day ads. If you want to lớn learn more about how the game advertises, make sure lớn read our Hay Day advertising dissection.

Wondering what is it about the game that drives all this revenue?

This is exactly the question we’ll answer. I played the game myself to analyze Hay Day’s user experience, gameplay, & monetization strategy.

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5. Add a Subscription Feature

“It’s a way lớn get really cool stuff in the game just by playing.”, this is how Hay Day describes their subscription feature – the Farm Pass.

And if you want the coolest stuff – purchase the subscription. The Farm Pass comes in the form of seasons that last for one month. They don’t even gọi it a subscription, but it definitely is. More precisely, it is a non-renewing subscription.

Wondering what makes a player want lớn purchase the next season’s Farm Pass?

Hay Day took care of this by designing special rewards – perks. These rewards only last until the end of a season. If the players don’t want to thua their privileged in-game life, they will purchase another subscription.

Finally, the option of even getting the Farm Pass opens up lớn players at cấp độ 11 & above. Therefore, the subscription is targeted at semi-experienced và experienced players.

Wrapping It All Up

As you can see, money doesn’t grow on trees (or farms), even for high-quality games such as Hay Day.

Monetization can be a tricky & complicated process. Even Hay Day monetization is still getting regular upgrades, just like the gameplay itself.

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If you feel lượt thích you could use a h& in finding the ideal monetization strategy for your game, feel không lấy phí to lớn contact us.

Phường.S. If you like this article, don’t forget to subscribe lớn our newsletter for more game analyses!

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